Cintra Partner with Sunderland AFC


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Cintra are delighted to announce a new multi-year partnership with Sunderland AFC.

This collaboration will enhance and modernise the Club’s internal HR processes, utilising Cintra’s advanced automated and digitalised platform.

Based in the North East, Cintra’s sophisticated payroll software will optimise operations, improve efficiency, and free up valuable time for employees.

SAFC will also be implementing Cintra’s integrated HR system, which will connect departments through one centralised hub and enhance employee engagement throughout the organisation, including more than 1,000 matchday staff.

The Club’s Head of HR, Kayleigh Tague, said: “The alignment of cultural values played a significant role in forging this partnership, with Cintra’s passion for employee engagement and staff welfare evident throughout a collaborative process to outline a seamless implementation strategy. Their technology will positively impact staff throughout our organisation and we are delighted to be teaming up with an organisation based in the North East, so we are excited to strengthen our relationship with Cintra throughout the partnership.”

Eric Dunmore, Cintra’s CEO said: “Sunderland AFC sought a solution to modernise and improve their current payroll and HR processes, and we are proud to have delivered this. We deeply value creating long-lasting partnerships with each of our clients and are greatly looking forward to continuing to support SAFC as they transform their processes with Cintra’s software.”

With Cintra’s comprehensive solution, SAFC is well-positioned to enhance its payroll and HR functions, fuelling growth and progress throughout the organisation.

Find out more about Sunderland AFC on their website

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Chloe Walker
Chloe is Head of Marketing at the PSSG, leading the team across all our brands with her highly analytical, strategic and creative skill set. Outside of work, she loves spending time outdoors, running and cycling!